![]() This means we are never completely satisfied with what we currently have. No matter what we desire, when we finally achieve it, our mind moves the goalposts again and again, in endless pursuit of the next big thing. The metaphor of a treadmill points out an inconvenient truth – no matter how hard we try to gain an increase in happiness, we tend to remain in the same place (or quickly return to it). This innate tendency to adapt is also known as the “ hedonic treadmill”. On the flip side, it creates a problem if things are going our way. Thanks to this adaptation, we can bounce back fairly quickly after something bad happens, which is quite handy in overcoming major bumps on the road. The gist of the theory is that we get used to stuff – good or bad – or as Aldous Huxley more eloquently put it: “Habit converts luxurious enjoyments into dull and daily necessities.” ![]() LEARN MORE How does hedonic adaptation work?
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